Coaching Added value

During our hands-on day we will deepen how you and your teams can combine human potential with AI-enabled execution – using AI tools and agents – to mastering the actual challenges within the sales and key account business.

The Sales Coaching will offer you, based on various practice-oriented sessions, some valuable insights, inspirations and learnings by having 2 main aspects in mind …

• … create AI-enabled intelligence within the sales organization to accelerate insight generation and execution monitoring at scale.
• … strengthen lasting internal and external AI & Innovation capabilities of your entire sales team to drive sustainable competitive advantage.

Coaching Topics

Keynote: Sell Smarter. Grow Faster. Let AI do the heavy lifting.

A focused scene-setter on how AI is reshaping sales roles, customer relationships and competitive advantage, with real examples from leading brands and emerging practice.

By addressing some main relevant sales challenges we develop a common understanding, how the combination of human potential with AI-enabled execution supports to overcome the challenges within sales.

Step 1) AI SALES Clinics

Two hands-on clinic sessions where participants get out of the slides and into the action. Each AI clinic introduces a powerful AI capability relevant to sales, followed immediately by a live exercise so everyone experiences it first-hand. No theory, no watching from the sidelines. You leave each clinic with something you can actually use.

Step 2) Workshop: From Insight to Action

Working in small groups on a shared sales challenge, you apply the thinking and tools from the clinics to design a smarter, faster, AI-powered approach. Generic by design so every participant can contribute regardless of industry. The focus stays on the method, the mindset and the momentum. Each of you develops your own AI-powered idea and then listens to structured feedback from the room, with some playing devil's advocate and others building on the strengths. Some participants hold their ground and defend their idea, others evolve it in response to the group. The focus stays on the method, the mindset and the momentum, building directly into the final pitch.

Step 3) Make the Call

Each participant defines who their target customer is and what drives their decisions. Using that as the starting point, the session walks the room through how to identify, understand and reach that audience using leading market research and audience intelligence tools. A practical, personalized close to the day where you leave with a clearer picture of your customer and a concrete approach to reaching them smarter.

Coaching Learnings

By the end of the day, you will be able to:

• Identify high-value AI opportunities within your sales and key account context
• Strengthening the innovation and creativity capability of your sales team
• Use leading AI tools hands-on with confidence, including for content, research and workflow automation
• Apply at least one AI-powered approach to a real sales challenge
• Articulate a clear, actionable AI idea to bring back to your team
• Distinguish between AI as a productivity layer versus AI as a strategic capability

The date 15.09.2026 | 10:00 – 17:00 Uhr | Session will be in English

Speaker:
Ankit Walani and Eve Vela Cañamero
The Creative Leap

Jürgen Wollenschläger
The Corporate Innovation